Earlier this month, several members of the RoomMates team went overseas with our parent company, York Wallcoverings, to attend the 2012 Heimtextil trade fairin Frankfurt, Germany. Heimtextil is a large trade fair for textiles of all kinds, including wallpaper, wall decals, fabric, floor coverings, and much more. Our group attended the show not only because we had a booth, but also because we love color, style, and decorating trends. It’s what we’re passionate about!
While many members of the York and RoomMates teams were busy at the booth, we also tried to make time to explore the various exhibits and displays, taking notes on upcoming trends in color, home décor, and design. There was a lot to take in! Our team reported back on four new trends in design, four popular color trends, and many décor themes that are either just beginning to emerge or have already hit the market. Over the next few weeks, we’ll explore just a few of our Heimtextil findings, and talk about how you may see these trends coming to light in this year’s new home and wall décor offerings.
One of the biggest emerging trends for 2012 and 2013 was what the Heimtextil organizers described as “Colour Riot.” This trend is already beginning to emerge in home décor, but will continue to grow in popularity in the form of modern, intense colors used in their “purest forms,” graphic patterns, photorealism, and simple geometric patterns. This trend is all about being vibrant, unusual, and fresh. Here are a few photographs from the show of products that exemplify this feeling:
Our team saw an abundance of stripes, dots, flowers, and butterflies being used with this trend. We were especially pleased by the sight of so many photorealistic butterflies, because we’ve getting ready to release our own 3D butterfly wall decals! Our upcoming 3D flower decals seem to fall in line with these color choices, as well. Everyone loved the way the designs above brought color into a room without relying on complicated patterns or elaborate pieces. The reliance on simplicity and “pure” colors is something that we really think we could have fun with!
As you can see in the photographs above, “Colour Riot” is all about being playful, but each color is chosen carefully and there’s a graphic separation between each shade, unlike some of the more “watercolor” designs of previous years. There’s also some evidence of a new color trend here called “bleep,” which is the personification of electronics; you can see evidence of this in the neon shades in a few of the photos. It's certainly a lot for us to think about as we plan our wall decals and other wall décor elements in the coming year.
What do you think about the idea of “Colour Riot”? Will it influence the way you decorate this year or in the future? Come back again soon for another entry on the Heimtextil trends, where we’ll explore the idea of “Dark Lux” and talk about the exciting world of embellishments, luxury, and textured surfaces.